Marketing Analytics

  • Duration: 5 weeks
  • Provider: FutureLearn
  • Course Fee:Paid
  • Course Delivery Method: Self Paced

We live in the world of data. When in comes to business, a lot of data is available about consumer choices. Marketers are increasingly expected to know how to analyze and interpret this data to make informed choices. Marketing strategizes when guided by data can create more impact.

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What you will learn

  • The marketing process
  • Metrics for measuring brand assets
  • Customer lifetime value
  • Marketing experiments
  • Regression basics
  • Certificate
    Included
  • Age Group
    16+
  • Institution
    University if Virginia / Darden School of Business
  • Difficulty Level
    Intermediate
  • Category
    Courses in Business Management
  • SubCategory
    Marketing Courses
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