- Duration: 5 weeks
- Provider: edX
- Course Fee:Free
- Course Delivery Method: Self Paced
In this introductory marketing course, you will learn the theories of marketing through practice (examples and illustrations). This course will explain what marketing management is all about in the simplest of terms and lay the foundation to your pathway to excellence in the wonderful world of marketing.
What you will learn
- Basic concepts of marketing
- Segmentation, targeting, differentiation and positioning
- Marketing strategy
- 4Ps of marketing: product, price, place and promotion
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Certificate
Chargeable -
Age Group
16+ -
Institution
IIM Bangalore -
Difficulty Level
Beginner -
Category
Courses in Business Management, -
SubCategory
Marketing Courses,