- Duration: 6 Months
- Provider: Getsmarter
- Course Fee:Paid
- Course Delivery Method: Self Paced
Learn to confidently navigate the growing MarTech ecosystem, equipped with the skills to evaluate vital software tools. Discover how to extract insights and optimize the customer journey through tailored marketing campaigns.
Gain an in-depth understanding of key components of MarTech and the metrics used to improve marketing strategy performance. Explore data platforms and models of measurement to strengthen your marketing campaigns.
What you will learn
Module 1 – Dynamic Advertising and Promotion
Module 2 – Using MarTech for Content Distribution and Customer Experience
Module 3 – MarTech Data and Infrastructure
Module 4 – E-Commerce and Digital Sales Enablement
Module 5 – Dynamic CRM Systems and Technologies
Module 6 – MarTech Management and Governance
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Certificate
Included -
Age Group
18+ -
Institution
Northwestern | Medill -
Difficulty Level
Advanced -
Category
Courses in Business Management, -
SubCategory
Marketing Courses,