Master Digital Marketing Course

What you will learn

• Why Internet Marketing
• Web development at WordPress: Benefits of using WordPress Website, technical understanding about WordPress Site Management, Front end & backend website set up, WordPress Customization Plugins, Secure Socket layer (SSL) for your Website, Understanding about themes, WordPress Speed Optimization
• SEO: History, On-Page/Off-page optimization, How does it work
• SEM: Ads, Bidding & Ads Strategy (Google pay per click – PPC), Competition Analysis, Running Ads Campaign, Mobile Ads, Shopping Ads for marketplaces
• Email marketing: Setting up your Email Marketing Channel, Email Automation, Drip Email Marketing, Lead Nurturing using Email Marketing, Using Various 3rd Party Tools, Content, CTA & Customer Acquisition through Email Marketing, Spam Score Checker
• Inbound marketing: Building organic reach using Inbound Marketing, Funnel creation, Landing Page Optimization, Magical Call To Actions, Web Visitors Engagement, Drip Email
• Social Media Marketing: Setting up your Business Profiles on Social Media Channels Running your ads campaign on Social Media Channels, Budgeting for Social Media, Organic and Paid reach at various Social Media Channels, Social Media Optimization, Online Reputation Management using Social Media, Social Media Automation
• Web analytics: Google Analytics, Traffic Sources Analysis & Budgeting, Types of Traffic, Campaign Building, Campaign Performances & Measurement, Social Media Analytics (Facebook Pixel, Twitter Ads, LinkedIn, Email Analytics)
• Integrated digital marketing strategy
• Online reputation management
• Content writing & advanced blogging
• Media buying and planning
• Affiliate marketing
• Video marketing
• Marketing automation
• Digital infographics resume creation