Teenagers have their own terminology, humor as well as they have their own heroes and the same is true when it comes to fashion. How do teens want to dress today? A large majority of teenagers are well-versed in fashion, knowing exactly what they want and where to get it. The absence of trends was the first surprise. Millennials are more concerned with what their peers are wearing than they are with what top designers are inspired by this season. Tips and tricks of how-to-look-cool seem to be changing rapidly more than ever in this insta-age.
Fashion is one of the world’s largest industries, generating an estimated $1.5 trillion a year. It is surprising to learn that the way fashion operates today has changed a lot in the past few years. And yes, you are right. The reason for this is emerging technologies, social media and ease of access.
Customers have been trained to expect instant access to the latest trends as soon as they hit the runways due to social media. Young people who want a unique identity are looking for products that can be customized to their needs and preferences. “Mass-produced” clothing or “fast fashion” also appears to be losing its appeal. There’s less and less reason for clothing manufacturers to keep producing large quantities of clothing months in advance without knowing how well they’ll sell. To succeed in today’s fast-paced modern environment, brands need to pick up the pace and become more responsive to market needs. Customer lives are becoming increasingly entangled with technology. Therefore many designers and companies must incorporate the latest technologies in manufacturing, production, marketing, and wearability to keep up with the times.
Modern fashion incorporates some of the most cutting-edge technological breakthroughs. Here is one of the biggest tech trends that are transforming the fashion industry.
Artificial intelligence
Fashion is not the first industry that probably pops into your mind when you think about artificial intelligence (AI). In recent years, brands have turned to artificial intelligence (AI) to improve the shopping experience for their customers, analyze data, boost sales, forecast trends, and provide inventory-related guidance.
Machine Learning to Predict Fashion Trends
When it comes to product creation and development, fashion firms are changing the way they do things by forecasting what their customers will want to wear next. Generally, fashion designers and influencers are interviewed and data collected manually or digitally to create a trend forecast. Brands like Finery and StitchFix use AI to quickly and easily acquire information about what styles people would love and what quantities to produce by leveraging data directly from users.
Virtual wardrobe
Using analytics, the company called StitchFix has developed an automated wardrobe planning tool that keeps track of the purchases of female customers and places them in a virtual closet. Additionally, the platform allows women to create looks from their wardrobe and even shop from over 10,000 shops on the platform.
The personalization platform TRUE FIT uses an online fitting engine to help users find the right fit with brands and new styles available on the market. Customers can now “try on” designs before purchasing. Some brands, such as Tommy Hilfiger and Gucci, gauge the market’s appetite by offering digital showrooms.
Fitting in with the virtual world
Online shoppers benefit from virtual fit technology by making better decisions. Using this technology, shoppers can receive data-driven recommendations on style and size and they can “try on” outfits by uploading a photo of themselves to the platform. However, despite its long history, the use of virtual fit increased during the pandemic. This is an excellent alternative for shoppers who don’t want to go back into the store but want to update their wardrobe after a long year of staying at home.
While it’s true that the retail fashion industry has seen a nightmare during the pandemic, this industry is all geared up by going online and keeping itself in the headlines for years to come. So what is your fashion statement? Are you ready to use the versatility of fashion to your advantage? Let us know in the comments.